Fashiontv, leading lifestyle channel, announces new CTV applications, powered by Castify.ai
FashionTV and global OTT distribution solution provider Castify.ai, announce partnership to launch FashionTV CTV application on platforms operated by Whale OS, such as: Philips, TCL , AOC and Cosmos. Fashiontv is proud to announce our partnership with Castify.ai, a leading OTT distribution solution, with the cooperation of Whale OS maker, Zeasn.
This partnership will give us the opportunity to launch a fully branded CTV application, and to make all the latest trends on beauty and fashion, design and lifestyle available to millions of devices across Europe, South America, the Middle East and South Asia.
Oren Fadloun, Founder and CEO of Castify.ai, said: “We’re very excited and honored to be chosen by Fashiontv to build and distribute their CTV application using Castify.ai’s content distribution engine. We have made it our goal to allow brands to fully customize their CTV applications so that they will create a holistic user experience across all current digital assets. Fashiontv is the ultimate global leader of style, and Castify.ai with its unique branding & omni-channel features is a perfect fit”.
FashionTV is a global 24/7 Television Network with its exclusive focus on fashion, beauty, design and lifestyle. Mr. Michel Adam, President of
FTV said: “FashionTV has been developed as a leading lifestyle TV channel. In addition, focusing on top brands, models and designers. FashionTV has launched programmes such as: Fashion Destination, Fashion Fitness, Fashion and Films, Fashion and Sport, Focus on luxury watches and Cars and other Luxury Items.“
New segment has produced content about teenagers and kids lifestyle. We introduced the QR code system for every TV clip the viewers can scan and read on the phone information on e-commerce and entertainment related to the show. For the fall of 2021, we are producing an interactive reality show for Mr. and Miss FashionTV 2021 which in the end, will end up a grand final of 5 couples which will experience a glamour wedding. The global model search will be performed via Zoom and QR code, Instagram and tiktok.
FashionTV was founded in Paris 1997 by Mr. Michel Adam, the President of the company. Since its inception, FashionTV became one of the most distributed satel-lite channels in the World.
FashionTV is now received by over 500 million pay TV subscribers, with 220 Million Smart TV`s and on 1.5 billion smartphones. In addition, FashionTV is received in million hotels rooms and many public places worldwide. FashionTV is distributed via 81 satellites in SD, HD and UHD quality. FashionTV is also on numerous OTT plat-forms which provides glamorous entertainment with the emphasis on the latest fashion trends. FashionTV is also present on Facebook, Instagram and Twitter. The company operates from offices located in Paris, Milan, Bangkok, Tel Aviv, Singa-pore and with its head offices in Vienna.
Castify.ai is a CTV omni-channel content distribution platform for video content owners. Owned, developed and powered by Mars Media Group (MMG), one of Israel’s most prominent AdTech companies since 2005. The group’s services today include Video and Connected TV solutions,
technology & advertising, full Proprietary Programmatic Stack (DMP, SSP, DSP),
AI based rule engines and data science teams to support state of the art solutions.
Castify.ai allows video content owners a cross-device opportunity to create their own branded channel on multiple CTV platforms. Its advanced robust system supports all major CTV platforms, automatically integrates with its clients’ video library and seamlessly distributes it to multiple platforms, saving its clients time and money.
Castify.ai’s key features:
• Seamless engine to build and distribute CTV applications
• Built in monetization solution functionality
• Ability to customize each application
• Pre-set designs or customized layouts
• Premium user experience, beautiful carousels and engaging buttons
• Designed unique elements for maximum engagement
• Cross promotion features
• Unique omni-channel & e-commerce plugins
With Castify.ai, its easy to create premium CTV apps with innovative elements and high yield, users want to come back to.